CLAYTON STATE UNIVERSITY HMSV 4201

Course Description

A survey of techniques and issues in marketing and fundraising. Topics include designing print-based promotional materials, creating organizational websites, sources of philanthropic gifts, motivations for giving, preparing the case for support, setting targets, and establishing fund raising budgets.

Instructor

Dr. Sandra M. (Sandy) Harrison
Office: Arts & Sciences Bldg, 214-A
E-mail: sharriso@mail.clayton.edu
Phone: 678/466-4804
Personal website: http://a-s.clayton.edu/harrison
Office hours: See http://a-s.clayton.edu/harrison/currentschedule.htm

Required Text

Hutton, S., & Phillips, F. (2006). Nonprofit kit for dummies (2nd ed.). New York: Wiley. Chapters 11, 13-18, 21
Various online and print materials.

Course Assignments

	Attendance	Coming to class on a regular basis is essential to the deepest learning. Borderline grades are affected by whether or not you've shown commitment through regular attendance and participation in class. Students who miss class are responsible for everything covered in class. Please identify two people in class to partner with during the semester. If you must miss, check with your buddies to obtain information about what happened in class. Do not e-mail or call me with questions such as "Did we do anything in the class I missed?" (Of course we did!)
	Chapter Quizzes	To insure that students read and understand the content in each of the six chapters assigned from the textbook, a multiple choice quiz over each chapter will be posted in Vista some time during the course of the semester. Each quiz will be available for several days, and students can take a given quiz twice, with only the higher score counting.
	Tests	Tests in the class will include content from class activities, lecture, speaker presentations, and material from the assigned texts. Both tests will be multiple choice.
	Nonprofit Resources Hunt	The CSU library has a good selection of books addressing the nonprofit field, including methods of funding human service organizations. An in-class scavenger hunt has been designed to familiarize you with these resources.
	Watchdog Websites	Several websites review the fundraising activities and financial status of reputable and disreputable nonprofit organizations. A self-grading assignment will guide you through some of the major sites used by donors to direct their giving.
	Marketing in Print	Students will analyze and evaluate an assortment of print materials promoting nonprofit organizations, then create marketing and fundraising materials to be used by a Clayton County nonprofit.
	Marketing Online	Students will analyze and evaluate several nonprofit websites, then create a website for a Clayton County nonprofit.
	Case Study	Each student will research a nonprofit organization in the field of human services and present a PowerPoint presentation describing how it raises funds. A template structuring the presentation is provided.
	Grant Writing	After reviewing county, private, and federal grant application forms, students will write and submit a grant proposal.
	Field Work	Students will actively participate in two promotion and/or fundraising activities for metro area nonprofits. This semester, opportunities are available to contact potential corporate donors for the March of Dimes, to work on special events for either the Henry County YMCA or the March of Dimes, and to research foundations for grant opportunities appropriate to the Clayton Collaborative Authority. Students may do one of the field work projects with a different metro area nonprofit. To receive credit, students must submit signed documentation of the activity by an agency representative and post a 300+ word reflection on the experience to the Field Work bulletin board.
	Field Trip	Students will attend an informational workshop provided by the staff of the Foundation Center and use the Center's database to locate three Georgia foundations funding organizations addressing a particular human service need (which need is the student's choice).

Class Policies
	Electronic Devices	All cell phones, pagers, and other electronic devices should be off during class. If you expect an urgent call, please turn your device to vibrate mode and sit close to the door. Any communication device going off during any assessment will result in the bearer losing 5 points on that assessment.
	Children	Children, even those who are quiet and well behaved, are not allowed in class because they are distractions. Also, bringing children to class is unfair to other parents who went to the trouble to get childcare. Students bringing children to any test or other assessment will lose 10 pts from their grade on that evaluation.
	Deadlines	Deadlines are designed to pace you in the course, keeping you from waiting until the last minute to do the readings and research exercises. Completing assignments by their deadlines demonstrates responsibility and self-discipline, important characteristics of a professional in the field of human services. In particular, self-grading assignments cannot be attempted after the deadline has past, and the points for missed chapter quizzes and research tasks are forfeited. All other class assignments (including tests) have 25% point penalties for those who do not complete them on time. Do NOT wait until the last minute to do an assignment on your computer. The gremlins who inhabit computer systems note your stress level and delight in making your machine lock up, crash, or unable to access the Internet just before an assignment is due. Having technical problems at the last minute does not excuse you from a deadline when the assignment has been available for several days. Do an assignment on the FIRST day it is available, and you will be able to comfortably cope with server problems, computer viruses, and other inevitable technical glitches. Planning for the unexpected is an essential skill of human service professionals.
	Make-up Tests	One (and only one) make-up test may be taken on the day of final exams, immediately after you have taken the final for this course. Make-ups are not given at any other time. Beware of missing a test when it is originally scheduled, since the lapse of time between learning the material and taking a make-up is almost certain to have a negative effect on your recall of the material. Make-ups may also include questions not on the original test. Remember that your grade on a make-up test is docked 25%, since you had more time to study for it than did the rest of the class.
	Integrity	Students are expected to take all tests and quizzes without assistance. Cheating on any assignment, quiz, or other evaluation method will result in a zero.
	Courtesy and respect	Research has shown that social skills are more important to life success than is academic intelligence. Because argumentativeness, combativeness, and an attitude of entitlement are increasing problems in American culture, your college experience is a good opportunity to practice and expand your ability to communicate respect and courtesy. The old saying "You'll catch more flies with honey than with vinegar" is still true. In team projects and interacting with the professor, courtesy and an open mind are valuable assets. Don't toss them aside in an attempt to prove yourself right. You will gain respect by being respectful of others.

Correlation to Educational Standards

The content of this course syllabus correlates to education standards established by national and state education governing agencies, accrediting agencies and learned society/ professional education associations. Please refer to the course correlation matrices located at the following web site: http://a-s.clayton.edu/teachered/Standards%20and%20Outcomes.htm

Special Accommodations

Individuals with disabilities who need to request accommodation should contact the Disability Services Coordinator, Student Center, Rm 214, 678/466-5445, disabilityservices@mail.clayton.edu.