Wk

Dates

Topics/Assignments

1

Jan. 8-12

Orientation to Course 
Basics of Marketing (HP Ch 11: Marketing )

2

Jan. 17-19

Print marketing materials (direct mail, brochures, flyers, ads).
In-class lab: Designing print materials with MS Publisher

3

Jan. 22-26

Using PowerPoint for marketing

4

Jan. 29-Feb.2

Case Study presentations (PPTs)

5

6

Feb. 12-16

Person to person marketing/fundraising: telephones and  personal visits
(HP Ch 14: Raising Money from Individuals)

7

Feb. 19-23

Grant givers  (HP Ch 16: Finding the Grant Givers; Coxe-Curry)
Hurt Bldg field trip
Comparison of county, federal, and private grant application formats
(HP Ch 17: Writing a Grant Proposal)

8

Feb. 26-Mar. 2

Grant resources online
Grant application budget issues
Test 1              (Last day to drop w/o grade = Fri, Mar. 2)

9

Mar. 5-9

Spring Break

10

Mar. 12-16

United Way grant applications
Speaker: Lynda Smith, Area Director, United Way Atlanta

11

Mar. 19-23

Fiscal issues around physical needs  (HP Ch 18: Capital Campaigns)Special events as fundraisers   (HP Ch 15: Special Events)
Guest Speaker: Reda Rowell

12

Mar. 26-30

Marketing & fundraising online: Exploring websites for structure and style
In-class lab: FrontPage and HTML Basics 

13

Apr. 2-6

Website development    (Nonprofit Resources Hunt)

14

Apr. 9-13

Website development

15

Apr. 16-20

Speaker: Kim Frederking, Community Foundation for Greater Atlanta
Community Foundation website

16

Apr. 23-27

Watchdog websites
Historic fundraising initiatives: Jubilee Singers/Ladies of Rylestone

17